Tuesday, December 12, 2017

Saturday Evening Post Cover by Stevan Dohanos – December 27, 1952

The "Log of Lorain" column in the Lorain Journal of January 13, 1953 included a mention of Lorain artist and illustrator Stevan Dohanos' latest Saturday Evening Post cover.

It noted, "Lorainites were well represented on the cover of the Dec. 27 issue of Saturday Evening Post. Steve Dohanos, a Lorain native, painted the cover. The man carrying pine boughs into the church is also a Lorain native. He is Loyal Theron Lucas.

"Lucas was working summer stock in Connecticut last summer and apparently posed for the picture at Dohanos' studio at Stamford, Conn."

****
Loyal T. Lucas was born in Lorain on December 4, 1904. Although his name doesn't seem to be included in the list of successful Lorain-born entertainers, Mr. Lucas enjoyed a fine career in Hollywood, judging by his page on imdb.com. Here is the link.

It looks like he specialized in playing miners and old coots in TV Westerns. These appearances included Have Gun – Will Travel (1961), Tales of Wells Fargo (1962), Death Valley Days (1964), Branded (1965), Wagon Train (1964 & 1965), Gunsmoke (1961 & 1965), and The Virginian (1965).

He also had roles on Bachelor Father (1962), The Addams Family (1965 & 1966) and Quincy M.E. (1980).

Monday, December 11, 2017

Madge's Grand Opening – December 10, 1963

The view on Sunday
Remember when I wrote about the one-story brick building located on the southeast corner of Colorado Avenue (State Route 611) and Abbe Road in Sheffield? Although the building is empty now, a variety of businesses were located there at 5316 Colorado Avenue beginning in the 1950s and into the 1990s.

One of the businesses that called that address home was Madge’s Coffee Shop. Above is its Grand Opening ad that appeared in the Lorain Journal on December 10, 1963, just in time for the holiday season.

“Madge” was Mrs. Magdeline Delgado. As you can see from the ad, Spanish foods were the specialties of the house. I’m sure the food was great (and much better than the canned tamales I buy at the grocery store).

Madge's Coffee Shop’s only listing in Lorain city directories was in the 1964 edition. By the time of the next directory, Chris’ Sub Shop had taken over the space.

Perhaps Madge was just a little ahead of her time, offering authentic Spanish foods to a general public that wasn’t familiar with that type of food – yet.

Friday, December 8, 2017

Pre-Civil War Avon Lake House Vandalized - Dec. 8, 1965

Here’s a sad story from the pages of the December 8, 1965 issue of the Lorain Journal. It’s about an Avon Lake farmhouse that predated the Civil War that was senselessly vandalized a few weeks earlier. As stated in the article above, “A onetime farm house, lived-in before there was an Avon Lake or even a Civil War, is now under the legal axe of quick repair or demolition, courtesy of Thanksgiving week vandals.

“The house, said to have been part of a family history for the past 143 years by owner Mrs. Ruth Bramen, No. 2 Putnam Hill, Greenwich, Conn., is the first house in Avon Lake west of Bay Village on the south side of Walker Road. It is part of a 93 acre estate on the verge of being sold for “around $93,000.” Value of the house itself was never set and may be considered a small fraction of the final price.”

The damage was considerable. According to the article, “Every window was smashed; screens and doors were splintered; mattress springs, mattress and bedding were hurled through upper floor windows; a bag of cement was bashed open and the fine powder combed by breezes through the house; lamps, fixtures and non-bearing walls were broken, ripped or kicked.”

The sad thing is that until the end of the first week of that November, the house had been occupied by tenants, and appeared to be in order. So the vandals worked pretty quickly.

The photos by Bob Cotleur accompanying the full-page article are disturbing, even if it was unlikely that the house would be restored or saved after the sale of the land.

I’m not too familiar with Avon Lake history, but it appears that today the property is part of Walker Road Park, which is co-owned and managed by both Avon Lake and Bay Village. Judging by the views on the Historic Aerial website, the farm house was indeed gone by 1970.

Thursday, December 7, 2017

Fireball! December 9, 1965

I often wonder if a meteor is going to clobber the Earth in my lifetime. I don't worry about it too much, but it crosses my mind from time to time.

Anyway, back on December 9, 1965 – 52 years ago this week – something fiery did indeed fall out of the sky and hit some Lorain County terra firma. It was said to be a fireball, part of a meteorite that apparently was seen over a seven-state area and possibly California. But even now, there is some debate as to what it was that everyone saw, both in the sky and on the ground.

Here's the original story as reported, written by Charles Gray, as it appeared on the front page of the Lorain Journal the next day.
****
So what was it? According to this report in the Journal of the Royal Astronomical Society of Canada, it was – as originally thought – a meteorite.
Or was it possibly some kind of spy craft, as described in this account published in the Pittsburgh Post-Gazette on the 50th anniversary of the event?

Wednesday, December 6, 2017

Lorain Country Club Clubhouse Burns – Dec. 6, 1954

On this day back in 1954, fire swept through the Lorain Country Club building on W. Lake Road (U. S. Route 6). It was located on the north side of the highway, just east of the undercut and opposite the Pueblo.

According to the article below, which ran on the front page of the Lorain Journal on December 7, 1954, the building had been used as the clubhouse until the golf course was abandoned in the early 1940s. Prior to the fire, the former clubhouse had been used as a tavern and residence.

Here's a closeup view of the photo.

On page 13 of the same edition of the Journal was this photo and caption (below). Sorry it’s so dark.
I have more material about the early days of the Lorain Country Club that I will have to organize and post one of these days (years).

Tuesday, December 5, 2017

Grand Opening of Faroh’s Candy Center – Dec. 5, 1952

Back on December 5, 1952 – 65 years ago today – Faroh’s Candies was celebrating the Grand Opening of its new facility on Henderson Drive in Lorain.

The full-page ad above ran on that day in the Lorain Journal.

I’ve featured Faroh’s ads on this blog many times: Valentine’s Day ads; a 1962 Easter ad; a 1963 Christmas ad; a 1964 Father’s Day ad; a 1970s Easter ad.

Faroh’s enjoyed many decades at the Henderson Drive location, along with several satellite stores.

The Henderson Drive facility eventually closed (after the Henderson Bridge was closed for months while it was being repaired). The distinctive building has housed various companies since then, including a nightclub and, currently, an auto dealership. Here’s a view of the building this past weekend.

Back in late 2009, Faroh’s returned to Downtown Lorain with a new store at 657 Broadway.

Today, Faroh’s retail store has a new home at 300 Broadway in the City Center Building where the old driver’s license bureau was located. As the company explained to me in an email, "Spectrum Consulting Services and Spectrum Resource Center & School are opening a new manufacturing plant to produce the Faroh's Candy line which will be located on 5th Street in Lorain.

"Tom Faroh is Spectrum's consultant to ensure that the integrity of the chocolate making stays true to the original recipes. With the new collaboration between Faroh and Spectrum, it is expected that the Faroh's brand will not only remain available, it will be relaunched for nationwide sales.”

Monday, December 4, 2017

Lorain Telephone Company Exchange Names

Back on November 13, I posted a Lorain Telephone Company ad from November 1956 (shown at left).

The ad presented a suggestion for remembering the new phone numbers made up of two letters and five numbers. The suggestion was to add a mental pause before the last four numbers.

The example used in the ad was WOodland 1 - 9120.

I remarked that our two-letter prefix was AVenue.

My old Masson School classmate Mike Kozlowski remembered seeing ATlantic on his phone, which brought up a good question as to how the Lorain Telephone Company assigned these word prefixes.

So I went back to the Lorain Public Library to review some telephone books for the answer.

It appears that those little phone company buildings that are still seen around Lorain and the surrounding communities were associated with a specific telephone exchange.

Here’s the map that appeared on the front of the 1956 phone book, showing all of the various exchanges.
I think it would have been cool to have ‘Yukon’ as an exchange – as opposed to the more humdrum ‘Avenue.’
The 1956 book included a smaller map inside explaining how exchange areas could have five different exchanges (like Lorain) or just one (like Vermilion). I guess it was a geographic thing.
A post I did on a November 1963 Lorain Telephone Company ad included a map showing the various exchanges and their buildings.
By 1968, the various exchange names were dropped and replaced by their corresponding numbers. Here’s the map from that 1968 edition.
Looking back, I think those old exchange names had a quaint charm to them. Sometimes one could be dramatic as well, (such as the use of one in the title of the 1948 movie, Call Northside 777).

The passing of those telephone exchange names is one of those cultural changes, along with the elimination of home milk delivery, that helped signal the beginning of the modern era.

Friday, December 1, 2017

Hart’s Jewelry Christmas Layaway Ad – Nov. 22, 1957

Yesterday I posted an ad for Smith & Gerhart showing a selection of toys that could be purchased using the store’s layaway plan. Well, here’s another ad with a layaway theme, this time for Hart’s Jewelry.

The ad ran in the Lorain Journal on November 22, 1957.

Hart’s Jewelry was located at 575 Broadway. I posted a 1954 Father’s Day ad for the store here.
Hugh O’Brian, star of the
Life and Legend of Wyatt Earp

But getting back to the Christmas ad shown above. Strangely enough, none of the gift ideas involve jewelry.

Electrical gifts are well-represented (Reddy Kilowatt would be proud), with several General Electric products, including a toaster oven, coffee maker and fry pan. There’s also a 9-piece Bell & Howell movie outfit, consisting of a camera, projector, movie screen, carrying case, filter and a year’s supply of color film. That $139.95 price tag would be the equivalent of about 1200 clams today. (Of course, we wouldn’t put it on layaway today; we’d just charge it!)

Most interesting to me of course is the Wyatt Earp 17-piece Frontier Marshall Set, comprising two official repeater cap pistols, jeweled double holster set, spurs, leather matching cuffs, deputy badge, bullets and bandana. The Life and Legend of Wyatt Earp had already been on TV since September 1955 and was a Top Ten show.

By the way, I did try to find a two-foot-tall “panda” on Ebay resembling the one in the ad, but I was unsuccessful.

****
This summer I went on a real Western biography kick, reading multiple biographies of some of our greatest heroes of the Old West.

I’m happy to highly recommend Casey Tefertiller’s Wyatt Earp: The Life Behind the Legend. It’s most likely the best-researched book about Wyatt Earp ever written, as well as the most enjoyable. Most fascinating is how Wyatt Earp lived until 1929, and that his friend, movie cowboy William S. Hart, was one of his pallbearers.

If you happen to be a Bat Masterson fan, Robert K. DeArment wrote two great biographies of the well-known Western peace officer, Bat Masterson: The Man and the Legend, and Gunfighter in Gotham: Bat Masterson’s New York City Years. Both were well-written, with the later book about Masterson’s later years as a New York City sportswriter especially hard to put down.

I also read Doc Holliday: The Life and Legend by Gary L. Roberts. It was pretty good, but Doc had figured so prominently in the other two books I read that I was already familiar with his story.

One book that was a real clinker (I won’t reveal the title) was a combined biography of two of the heroes above. I was about a third of the way through it when I thought to myself, “This is lousier-than-the-average blog post!"

(In case you’re wondering, despite the links to Amazon, I don’t get any kickback if someone happens to click through and buy any of the books indicated. In fact, I borrowed them all from the Lorain Public Library, cheapskate that I am.)

Thursday, November 30, 2017

Smith & Gerhart Christmas Layaway Ad – Nov. 19, 1949

Yesterday’s blog post was about the beautiful mansion owned by Joseph Gerhart, merchandise manager of the Smith & Gerhart department store, from the late 1930s right into the early 1950s. So, it’s a good time to post this ad promoting the store's line of toys available for layaway. Plus it might put you in the mood for Christmas, since the weather isn’t quite helping these days.

The ad ran in the Lorain Journal on November 19, 1949.

It’s an interesting selection of toys with many of them made out of metal, which makes me wonder if they were products of the Steel Stamping Company of Lorain.

After doing this blog for so long, I’ve mentioned Smith & Gerhart several times. I wrote about the store’s founding here, profiled the men behind the Smith & Gerhart names here, and posted the obituary of Mr. Gerhart here.

I also posted a more ‘adult’ Christmas ad for Smith & Gerhart from 1950 here.

Wednesday, November 29, 2017

"The Most Beautiful Home in Lorain” – 1923

If you’re a Lorainite, you probably recognized the home featured in this full-page ad for the Lorain Lumber & Manufacturing Company. The company supplied all of the lumber for the house, located at 3363 E. Erie Avenue.

The ad ran in the Lorain Times-Herald on November 24, 1923.

Recent Bing Maps view
Although the Lorain County Auditor lists the house as having been built in 1910, the ad gives the distinct impression that the house had just been built. The 1923 construction date is supported by the data in the city directories, where the 3363 E. Erie Avenue address does not appear until the 1924 edition.

The advertisement reveals that the original owners of what the ad described as both the “Most Beautiful Home in Lorain” and the “Most Perfect Home in Lorain” were Mr. and Mrs. J. W. Myers.

Sadly, John and Roxanne Myers did not get to enjoy their wonderful home for very long. By the time of the 1926 directory, Mrs. Myers was a widow. She continued to live there until the time of the 1931 edition of the directory, when the house was listed as vacant.

By 1937, however, the house at 3363 E. Erie had a new owner: Joseph Gerhart, merchandise manager of the Smith & Gerhart department store and his wife. Within a few years he was joined at the address by his father, Jacob Gerhart, Vice-President and Secretary of the company, and his wife.

The various caretakers over the years, including Geo. McFarland and D. M. Strickler – lived in the house located in the rear of the property.

The Gerharts lived there many years, right up into the 1950s. By the mid-1950s, however, the house was listed in the directory as “No Return.” It had a new owner by 1958.

It would be easy to make the argument that the stately home still lives up to its nicknames.

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UPDATE (November 30, 2017)
I received an interesting email from researcher and regular contributor Rick Kurish about this home's original occupants. 
Rick wrote,"Since I live on the east side, I pass the house at 3363 East Erie Ave. on a daily basis. I have often wondered who built such a magnificent home on the lake. While the article you posted answered that question, I was surprised that I had never heard of the family as being prominent in Lorain. I decided to do a little research on John W. Myers and see if I could find how he came to build such a home.
"It turned out that John W. (Wilber) Myers was from Ashland County Ohio, and according to a brief obituary that I found in the Chronicle-Telegram of November 17, 1925, he was listed as a “Capitalist” whose business interests were in Akron Ohio. He died at his home in Daytona Beach Florida. So it appeared he had shallow, or non-existent roots in Lorain, so what led him to build such a palatial home in Lorain? I thought that perhaps he was enamored by living on the lake, and the land on the east side of Lorain was just conveniently available. However, a little further research revealed that the strong roots in Lorain belonged to his wife Roxanna Myers. 
"It turned out that Roxanna was descended from the Gillmore family that was one of the first families of Lorain (Black River). Roxanna was the daughter of Cornelius Reid Gillmore (1841-1912), and the granddaughter of Quartus Gillmore. According to the excerpt of North American Family Histories 1500 -2000, she also had in her family tree the Root and Day families, which were also pioneer families of the area.
"Apparently after John W. Myers died in late 1925, Roxanna sold the Lorain home and spent most of the remainder of her life in her home in Daytona Beach Florida. City directories confirm her living in Daytona Beach into the 1940s. She died in Florida on January 10, 1944 and was buried next to her husband in Ashland Cemetery, Ashland County, Ohio."
Thanks as always to Rick for his great research.

Tuesday, November 28, 2017

Routes 6 & 2 Cloverleaf Construction – Nov. 1956

Back in November 1956, construction of the new cloverleaf near the underpass where Routes 6 & 2 and Route 611 intersect was well underway.

The Lorain Journal kept its readers up to date on the progress throughout the summer and into fall with a series of photographs.

The paper had run this photo (below) in August 1956 that I posted (here) during my blog series on the Pueblo. The red arrow shows where the Pueblo was located. You can see the wide ’S’ curve slowly taking shape. The view is looking east.

On October 4, 1956 the Journal included the photo below.

The caption read, “State Route 611 extending from Leavitt Rd. west to Routes 6 and 2 was scheduled to reopen late this afternoon. John J. Blahay and six-year-old Jeff Rowlands, both of Meister Rd., look on a section of the improved highway east of the intersection of Routes 6 and 2.”

A month later, here’s an aerial shot (below) that was featured in the Journal on November 10, 1956. While the construction site is kind of a mess, what’s interesting to me is the small group of white buildings off in the distance to the east on the lake side.
 
A few days later, the photo below ran in the front page on November 13, 1956. It’s kind of neat seeing the Nickel Plate Road logo on the railroad bridge.

The construction of the cloverleaf really altered the western approach to the city forever. It wiped out several businesses in that area and forced a few to move, with a somewhat barren landscape west of the underpass as the result.
The work was completed about a year later in October 1957. The photo below, which ran in the Journal on December 31, 1957, shows the final result.
The caption read, “This new underpass opened for the first time Oct. 3 is part of a $1,385,000 state highway department improvement of W. Lake Rd. The underpass permits through traffic to move on W. Lake Rd. west from Leavitt Rd. to the Nickel Plate Road underpass. City Officials believe that like the traditional cloverleaf this one will bring good luck for Lorain in the form of highway safety. Mayor John J. Jaworski said at the opening ceremony that the “new highway improvement will virtually eliminate traffic accidents at the underpass which is now a beauty spot.”

The view this past Friday

Monday, November 27, 2017

Original Lorain Yacht Club Clubhouse Demolished

It was sad to see that the Lorain Yacht Club’s original clubhouse and headquarters dating from the late 1920s was quickly demolished last week down at the municipal boat ramp. And yet another piece of Lorain’s rapidly disappearing nautical history is gone.

The Morning Journal featured the story on its front page with a screaming headline on Friday, but I’m not sure why. The article didn’t get into the history of the building beyond its last use as a bait shop.

I hadn’t seen the paper, and just happened to drive down there on Friday afternoon. The building had already been knocked down on Wednesday, but there was still some cleanup going on.

I approached one of the workers, a young man that was sweeping up some debris with a broom. He was a nice guy and paused briefly to chat with me.

He had been surprised “that a bait shop had an upstairs” until I told him about the history of the building and that many a fancy event had been held there by the Lorain Yacht Club in the 30s and 40s.

He expressed regret that the building had to come down.

Asked if there had been any salvaging done before the demolition, he admitted, “There wasn’t much to save.”

The Morning Journal article noted that it cost taxpayers $18,050 dollars to demolish the building. You could have done a lot of renovations with that kind of dough.


Friday, November 24, 2017

Ohio State vs Michigan – 1932 & 1957

It’s the big game tomorrow – Ohio State (my Alma Mater) versus Michigan – so here's a look back at some of the hoopla surrounding past games as it appeared in the Lorain Journal.

Above is a nifty little graphic featuring key players that was featured in the Lorain Journal on October 14, 1932 on the eve of the big game that year. Ohio State had creamed Michigan the previous year 20 - 7, so the Wolverines were looking for revenge.

They got it all right, beating the Buckeyes 14-0.

A more recent game’s aftermath is shown below in a page from the sports section of the Journal from Monday, November 25, 1957 – 60 years ago. Note how the coverage of the Buckeyes’ victory is completely overshadowed by the story of Jim Brown and the Cleveland Browns.

The Buckeyes ended up finishing the season 9-1, beating the Oregon Ducks in the Rose Bowl, and earning their third national title.

Thursday, November 23, 2017

Happy Thanksgiving 1957 from the Lorain Slag Company!

Well, it’s Thanksgiving, so here's a vintage holiday ad sponsored by the Lorain Slag Company.

By George, that company sure did buy a lot of ads in the Lorain Journal, even though it didn’t exactly sell something commonly purchased by newspaper readers. I ran its ad for Thanksgiving 1956 here, and I have one for Christmas that I’ll be posting next month.

The ad above appeared in the paper on Thanksgiving Day, November 28, 1957 – 60 years ago.

The clip art used in the ad is a little unusual in that it does not include any Native Americans – just Pilgrims blundering around with their blunderbusses. I’m sure that the ad would be the object of scorn if it was run in the paper these days. But it has a nice message, and I’m sure the Morning Journal wishes that more companies would run holiday ads today.

Wednesday, November 22, 2017

Black Label Beer Ad - Nov. 22, 1955

I guess I have a strange fascination with vintage beer ads, since I feature so many of them on a blog that’s supposedly about Lorain County.

The two brands I’ve written about – Old Dutch and Carling’s Black Label – both had strong ties to the area since they were brewed in Northern Ohio. As a result, they seemed to run a lot of ads in the Lorain Journal in the 1950s.

The Black Label ad above ran in the Lorain Journal on November 22, 1955, two days before Thanksgiving. It features a great bottle illustration and of course, the lovely Mabel herself. It was part of a campaign that month that included the similar ad at left.

Carling’s Black Label is particularly interesting to me because of how it became so popular so quickly. The “Hey, Mabel – Black Label” tagline was brilliant in its simplicity, and the sense of fun and goodwill it generated. And even after Jeanne Goodspeed – the original Mabel in the TV commercials and ads – retired from modeling to start a family, the brand continued to cruise along successfully, using clips from her earlier commercials and even an animated Mabel in new ads. The beer's great taste and the memorable musical theme helped as well.

Anyway, I’ve taken a lot of abuse at work due to my lowbrow tastes in beer. Even recently, after I confessed that I had some Black Label in my fridge right now, a co-worker looked me straight in the eye and sternly stated, “Dan, it’s a bad beer.”

If I’m not careful, I’m going to find myself in the middle of a beer intervention.


Tuesday, November 21, 2017

TV Listings – November 9, 1956

The TV pages in the back of the Journal during the 50s and 60s were a memorable part of the newspaper for those of us that read it back then.

Placing the TV programming grid and various entertainment features in the last full spread of the newspaper (right after the comic pages) made for a pleasant and logical conclusion to the reading experience. (If I was the editor of the Morning Journal, I would revive that well-remembered aspect of the paper from its glory years.)

And when holidays rolled around, you could always count on seeing publicity photos promoting seasonal television fare.

With Thanksgiving approaching, the Journal TV page from November 9, 1956 (a portion of which is shown above) was no exception. We have a big photo of Jan Murray, the host of Treasure Hunt, and Pat White, one of the “Pirate Girl” models on the show, dressed like pilgrims. (Sadly, Miss White passed away this year).

I remember Jan Murray from his appearances on other game shows, but didn’t realize he was a host himself, and that he created the original Treasure Hunt. (I do remember watching the later version of the show, which by then didn’t have the pirate theme.)

Anyway, if you look closely at the TV program listings, there’s some interesting things you might remember. The occasional quarter hour listings are something that I’d forgotten; often the news was just a 15-minute show. The following morning’s programs were included in the listings as well, since the Journal was an evening paper back then.

There’s a few things of interest in the program listings. While many local TV children’s show hosts are well-remembered (such as Barnaby and Captain Penny), I see one that is not as well-known: Mr. Lollipops. According to the Cleveland Classic Media blog, the Geppetto-like Mr. Lollipops was played by Cleveland TV veteran Joe Berg. (You can see a photo of him here on the North East Ohio TV Memories blog).

Saturday morning kiddie fare included Howdy Doody, ventriloquist Jimmy Nelson, Captain Kangaroo, and old Mighty Mouse cartoons.

There’s also a children's show I’d never heard of before called The Friendly Giant, which later become a long-running staple of Canadian programming beginning in 1958.


“Badge 714” – the syndicated reruns of Dragnet – was being shown at seven in the evening on Friday night on Channel 8. It’s a good example of how a popular show’s syndicated version was renamed to avoid confusion with new episodes.

Monday, November 20, 2017

Bazely Cash Market Thanksgiving Ad – Nov. 19, 1956

I don't believe I've ever featured an ad for Bazley Cash Market before on the blog, despite a suggestion by a reader to do just that several years ago.

The above Thanksgiving-themed ad appeared in the Lorain Journal on November 19, 1956.

I got a kick out of the apron-wearing turkey clerk, eagerly taking phone orders for (shudder) his own kind for a Thanksgiving repast.

Until I prepared this post, I had thought that Bazley Cash Market was a standalone Lorain store. It turns out that it was in fact a regional chain of meat markets, with outlets in several states, including Illinois, Michigan, Iowa, Indiana and Ohio.

Here’s an ad dating all the way back to 1916. It appeared in the Owosso, Michigan Daily Argus on September 23, 1916.

According to an ad in the June 21, 1955 Lorain Journal, "Bazley Markets came to Lorain in 1919 – a branch store of Bazely's Junedale Markets with 50 stores in 6 states.

"The main offices are located in Chicago, the nation's center for stockyards."

Bazley Cash Market  first showed up in the Lorain City Directories in the 1926 edition, located at 622 Broadway. The store moved to 630 Broadway in the early 1930s.

By the late 1930s, Bazley Cash Market had arrived at its longtime home at 704 Broadway.

The store disappeared from the Lorain City Directory in the 1967 edition.

****
Do a lot of people still make egg nog part of their Thanksgiving?

That’s a good question. Apparently in the 1950s, egg nog was popular enough to warrant some advertising, such as the ad below for Page’s Holiday Egg Nog that appeared in the Lorain Journal on the same day as the Bazley ad.
Mom always made egg nog part of our Thanksgiving while I was growing up. We had a little glass of it in the afternoon before the big feast. She would sprinkle a little ground nutmeg on each glass (and add a shot of rum to hers and Dad’s).

Friday, November 17, 2017

Lake Erie Oil Anniversary Ad – Nov. 12, 1946

Here's a handsome ad for the Lake Erie Oil Company, which was located on Ohio Route 254 near the railroad tracks. It appeared in the Lorain Journal on November 12, 1946 – 71 years ago this month – and celebrated the company's first anniversary at that location. It also promotes Fleet-Wing gasoline being good at 20 degrees below zero.

I first wrote about Lake Erie Oil back in 2012 (here). I also featured some of the firms’ large, vintage holiday ads for  Thanksgiving and Christmas.

It's interesting to think that the company's plant there provided Fleet-Wing gasoline (later, Sinclair) for local gas stations. The firm also produced fuel oil for heating purposes.

Anyway, it looks like Fleet-Wing Gasoline kinda got the marketing jump on Sohio and its Double Ice Guard guarantee.

Thursday, November 16, 2017

Lorain Telephone Company Ad – Nov. 13, 1956

Here's an ad that hearkens back to the days when utility companies used advertising mascots to pass along important information to their customers. It helped put a friendly face on what were otherwise soulless corporations.

The above ad, which ran in the Lorain Journal on November 13, 1956, provided a handy tip to help its customers remember their new, longer telephone numbers.

Our telephone 3-digit prefix back then was AVenue 2 (282).

It sure was nice to able to tell just by recognizing a local telephone prefix where someone lived or a business was located. Nowadays – with landlines rapidly losing favor – a cell phone prefix can be associated with any location. They're harder to remember too.

The earliest appearance of the phone mascot so far that I can find has been from a December 1951 ad in the Lorain Sunday News. Our friend here has no arms, and is decked out in Scottish regalia – no doubt trying to appear "thrifty."

By 1956, he had sprouted arms (so he could dial himself?) and legs.
And by 1961, he had been redesigned (below) to be a little cuter.
****

UPDATE (Dec. 4, 2017)
Here's another sighting of our phoney pal, from a June 21, 1955 ad in the Lorain Journal. The artwork was very small so it looks a little grubby when scanned and enlarged.